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About Zuhoor

Weaving Heritage Into Every Thread

Zuhoor celebrates the timeless artistry of Kashmiri craftsmanship through our exclusive collection of authentic pashmina shawls, stoles, and hand-embroidered attire. Rooted in centuries-old traditions, each piece carries the soul of the skilled artisans from the Kashmir Valley who have preserved this exquisite craft for generations.

Zuhoor - Founder

Our Story

The story of Zuhoor is a journey of preserving heritage one thread at a time. With expertise passed down through families, we bring you shawls made from rare Changthangi goat wool—known for its unmatched softness and warmth—meticulously hand-spun and embroidered by master craftsmen. Our mission is to share the richness of Kashmir’s culture and artistry with the world, creating luxurious pieces that are much more than just clothing—they are wearable stories of tradition and elegance.

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Zuhoor

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Craftsmanship & Quality

Every Zuhoor shawl is a labor of love that takes months, sometimes even years, to complete. From sourcing the finest natural fibers in the high Himalayan plateaus to the intricate hand embroidery featuring heritage motifs, our products epitomize excellence and exclusivity. We ensure ethical sourcing and sustainable practices, supporting artisan communities and keeping traditional crafts alive in today’s modern world.

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“Zuhoor’s shawls feel like wearable art. The texture is incredibly soft, and the embroidery reflects real Kashmiri craftsmanship. I’ve received endless compliments!”

Meera V.

“I gifted a pure pashmina stole to my mom and she absolutely loved it. The material is pure, warm, and elegant. Thank you Zuhoor for keeping the heritage alive.”

Priya B.

“I’ve purchased pashminas from different brands, but none match the quality of Zuhoor. The weave is flawless and the finishing is impeccable.”

Zahra A.

"Zuhoor truly stands apart from any brand I’ve ever purchased from. The shawl I bought has an unbelievably soft feel—lightweight yet warm. What touched me most was the story of the artisans behind the craft. It feels like I’m wearing a piece of history.”

Riya N.

“I ordered a hand-embroidered pashmina and was blown away by the level of detail. The work is clearly done by skilled artisans, and the quality is superior to anything mass-produced. The packaging was equally elegant. A luxury experience from start to finish.”

Daniel P.

“The moment I opened the box, I knew this shawl was special. The craftsmanship is world-class, and you can sense the cultural heritage woven into every inch. I appreciate how Zuhoor supports authentic Kashmiri artisans.”

Shabnam K.

Fully Handcrafted

100% Ethically Sourced

Heritage Embroidery

Luxuriously Soft

Timeless Elegance

Are Zuhoor products authentic and handcrafted?

Yes. All our shawls, stoles, and pashmina pieces are 100% authentic and handcrafted by skilled Kashmiri artisans using traditional techniques passed down through generations.

How can I be sure the pashmina is pure?

Each pure pashmina piece undergoes a quality check and is sourced directly from certified Kashmiri artisans. We guarantee authenticity, craftsmanship, and ethical production.

Do you ship internationally?

Yes. We ship across India, the UK, Europe, USA, and GCC regions.

How long does delivery take?

India: 5–7 business days

International: 10–15 business days

(Shipping times may vary during high-demand seasons.)

What payment methods do you accept?

We accept major payment modes including credit/debit cards, UPI, Razorpay, PayPal, and other secure online payment options.

Do you offer returns or exchanges?

Yes. We offer returns or exchanges within 7 days of delivery for unused, unwashed, and undamaged items.

Customized or made-to-order pieces may not be eligible.

How do I care for my pashmina or shawl?

We recommend dry cleaning only to maintain the softness, texture, and longevity of your handcrafted piece.

Will the colors look the same as in the photos?

We ensure high-quality product photography, but slight variations in color may occur due to lighting or screen settings.

How can I track my order?

Once your order is shipped, you will receive an email or WhatsApp message with a tracking link and updates.

Can I place a bulk or custom order?

Absolutely! For weddings, gifting, or customized embroidery, please contact us at zuhoortot@gmail.com or via our Instagram @zuhoortot.

How can I contact customer support?

You can reach us at:

📧 zuhoortot@gmail.com

📞 +91 8805366429

Instagram DM: @zuhoortot

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