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Weaving Heritage Into Every Thread
Zuhoor celebrates the timeless artistry of Kashmiri craftsmanship through our exclusive collection of authentic pashmina shawls, stoles, and hand-embroidered attire. Rooted in centuries-old traditions, each piece carries the soul of the skilled artisans from the Kashmir Valley who have preserved this exquisite craft for generations.
Zuhoor - Founder
Our Story
Some journeys are shaped quietly—through patience, partnership, and purpose.
After completing my engineering, life unfolded into marriage and motherhood, blessing me with two children. While those years were rich with meaning, they were also marked by a period of professional stillness—five years that tested resilience and redefined ambition.
It was during this time that I returned to what had always inspired me: India’s exquisite handicrafts and the artistry of hand-woven, hand-embroidered textiles. With the constant encouragement and belief of my husband, what began as a personal passion evolved into a shared vision. From the very beginning, this journey was never mine alone—Zuhoor was built together, rooted in trust, patience, and unwavering support.
The Soul of Zuhoor
As our path deepened, one truth became undeniable—the true heritage of India lives in Kashmir.
Pashmina, revered across the world, is not merely a fabric but a rare art form. Preserved by only a handful of master artisans, it carries centuries of tradition, skill, and quiet excellence. Encountering this endangered craft transformed inspiration into responsibility.
From that responsibility, Zuhoor was born.
Meaning appearance or emergence, Zuhoor represents the union of heritage and modern refinement. Each creation is meticulously handcrafted to honor Kashmir’s legacy and the artisans who sustain it—designed for those who value authenticity, intention, and enduring elegance.
Zuhoor is not fast fashion.
It is patience.
It is provenance.
It is luxury with a soul—created together.
What Clients Say About Us
Fully Handcrafted
100% Pashmina
Made in Kashmir
Global Shipping
Fine Craftsmanship
Frequently Asked Questions (FAQ)
Are Zuhoor products authentic and handcrafted?
Yes. All our shawls, stoles, and pashmina pieces are 100% authentic and handcrafted by skilled Kashmiri artisans using traditional techniques passed down through generations.
How can I be sure the pashmina is pure?
Each pure pashmina piece undergoes a quality check and is sourced directly from certified Kashmiri artisans. We guarantee authenticity, craftsmanship, and ethical production.
Do you ship internationally?
Yes. We ship across India, the UK, Europe, USA, and GCC regions.
How long does delivery take?
India: 5–7 business days
International: 10–15 business days
(Shipping times may vary during high-demand seasons.)
What payment methods do you accept?
We accept major payment modes including credit/debit cards, UPI, Razorpay, PayPal, and other secure online payment options.
Do you offer returns or exchanges?
Yes. We offer returns or exchanges within 7 days of delivery for unused, unwashed, and undamaged items.
Customized or made-to-order pieces may not be eligible.
How do I care for my pashmina or shawl?
We recommend dry cleaning only to maintain the softness, texture, and longevity of your handcrafted piece.
Will the colors look the same as in the photos?
We ensure high-quality product photography, but slight variations in color may occur due to lighting or screen settings.
How can I track my order?
Once your order is shipped, you will receive an email or WhatsApp message with a tracking link and updates.
Can I place a bulk or custom order?
Absolutely! For weddings, gifting, or customized embroidery, please contact us at zuhoortot@gmail.com or via our Instagram @zuhoortot.
How can I contact customer support?
You can reach us at:
📧 zuhoortot@gmail.com
📞 +91 8805366429
Instagram DM: @zuhoortot